The Shop

Tools, guides, and resources to help you build wealth on your own terms.

Digital Products

Roth IRA Starter Kit
$12

The step-by-step workbook that takes you from “I should open one of those” to “I did the thing.” No jargon, no overwhelm.

Salary Negotiation Guide
$17

The complete salary negotiation system built specifically for women.

The Late Start Investor
$17

The catch-up system for women who started investing later.

Rich Auntie Portfolio Tracker
$17

Track your investments, dividends, goals and progress in one beautifully designed spreadsheet. Google Sheets only. Beginner-friendly.

Smart Money Portfolio Tracker
$17

Your entire portfolio. One spreadsheet. Track holdings, dividends, goals & live prices — automatically. Google Sheets only.

Passive Income Goal Tracker PDF
$7

Track your passive income the
old-fashioned way — with a pen,
a printer, and actual intention.

Passive Income Goal Tracker Spreadsheet
$17

A full dashboard that shows you exactly where your money is coming from.


Bundles

The late Start Bundle
$24

Everything a late starter needs in one set: your full catch-up plan, plus the Roth IRA that powers it.

Passive Income Goal Tracker Bundle
$22

Track your passive income your way — on screen, on paper, or both.


Free Resources

Not ready to buy yet? Start here. These free guides are yours — no catch, no credit card.

The Roth IRA Decision Guide

Should you open one, where, and how — without the jargon. A short, clear guide that answers the most-asked beginner question in personal finance.

From Zero to Investor

The beginner’s guide to building your first stock portfolio in 30 days. Five stages, plain English, zero assumptions.

The Catch-Up Plan

Your free catch-up plan for investing and building wealth after 40.


Looking for stickers, apparel, and physical products?
Visit the full Investment Babe shop on Etsy.

Hi, I’m Penny

Investment Babe is a finance and investing content brand for women. I believe financial knowledge is a feminist issue — and that every woman deserves access to the tools and information she needs to build wealth on her own terms.