You were never bad with money. You were just never handed the manual.

If you’ve ever felt a step behind with money — like everyone else got a guide you somehow missed — hear this clearly: that wasn’t a personal failing. It was the design. Women were raised to be careful with money and quiet about it, and never actually shown how to grow it. Investment Babe exists to close that gap.

This is a place where money gets explained the way a smart friend would explain it: warm, clear, never condescending, and with zero shame about what you don’t know yet. Not knowing was never your fault. But the learning? That part gets to be yours.

Why this exists

I believe every woman should understand money well enough that she never has to depend on anyone — not a partner, not a parent, not a system that wasn’t built with her in mind. Financial independence was never really about getting rich. It’s about having choices: the freedom to build your life on your own terms, with your own money behind you. That belief is the entire reason Investment Babe is here.

Who’s behind it

Hi — I’m Penny.

I’m not a financial advisor, and I’ll never pretend to be. No letters after my name. What I have is years of doing the work: back in 2020 I went deep on personal finance and investing, read everything I could get my hands on, and slowly turned confusion into a system I could actually use. The more I learned, the more I noticed how few of the women around me had ever been shown any of it — not because they couldn’t grasp it (they’re brilliant), but because nobody ever offered.

So I started offering. For years now I’ve talked openly about investing with my girlfriends — the exact conversations we were taught to avoid. When a friend reaches a turning point and needs to understand her own finances, I’m the one she calls. And instead of one more toy, I put money into the investment accounts of the kids in my life for birthdays and holidays — and I talk to the girls especially about saving and investing early, because I never want them starting as far behind as we did.

Investment Babe is that same energy, scaled up: the friend who actually explains the thing, hands you the worksheet, and reminds you that you’re far more capable than anyone let you believe.

How I do this honestly

Everything here is educational — never personalized financial advice. I research from primary sources like the IRS and SEC, I tell you when something’s my opinion versus an established rule, and I update the material when the numbers change. You deserve information you can trust, from someone who respects you enough to be straight with you.

Where to start

New here? Start with the free guides:

Looking for the tools? Visit the shop:

Welcome. You’re exactly where you’re meant to be. — Penny

Hi, I’m Penny

Investment Babe is a finance and investing content brand for women. I believe financial knowledge is a feminist issue — and that every woman deserves access to the tools and information she needs to build wealth on her own terms.