How to Start Earning Passive Income (Even If You’re Not “There Yet”)

If you’ve ever seen someone post “I made money in my sleep” and thought must be nice, you’re not alone. Passive income used to feel like a secret club—exclusive to tech bros and people with six-figure savings accounts.

But let me tell you something: it’s not just for them. Before I ever made a dollar online, I had to get honest about my money. You don’t need a trust fund or coding skills to build passive income streams—you need strategy, consistency, and a belief that you deserve money that keeps working for you, even when you log off.

Let’s walk through how to get started with passive income—no gatekeeping, no jargon, no BS.

Step 1: Understand What Passive Income Actually Is

Passive income is money that comes in regularly with little to no active involvement. It’s not a get-rich-quick scheme. Even $7 can change your mindset. Most passive income streams take time, energy, or upfront investment to build—but once they’re running, they can earn while you sleep, travel, or focus on your next big move.

Examples include:

  • Print-on-demand shops
  • Affiliate marketing
  • Digital product sales (ebooks, templates, guides)
  • Dividend stocks
  • Rental income
  • Online courses
  • Licensing your art or writing

Step 2: Choose a Stream That Matches Your Skills + Lifestyle

You don’t need to do everything. Start with one stream that complements what you already enjoy or know.

If you love design or aesthetics → try POD or Canva templates.
If you’re a solid writer or teacher → explore ebooks or course platforms.
If you’re business-minded → consider affiliate marketing or dividend investing.

Start small, test the waters, and don’t wait until it’s perfect. Done is better than perfect—especially when you’re building long-term wealth.

Step 3: Create, Launch, Tweak

Once you’ve chosen your first stream:

  1. Create your product or system
  2. Launch it publicly—yes, post it even if it’s “not perfect yet”
  3. Gather feedback + tweak

Most women hesitate to launch because they feel it has to be flawless. It doesn’t. Iteration is where the magic happens.

Step 4: Automate Everything You Can

Use tools like:

  • Email funnels
  • Scheduling software
  • Marketplace integrations (Etsy, Gumroad, Amazon KDP, etc.)

The goal? Set it up once, then spend your energy promoting and scaling—not micromanaging sales.

Step 5: Promote With Intention

The secret sauce? Traffic.
Whether it’s Pinterest, a blog, or your Instagram audience—driving consistent eyeballs to your offer is how you turn a trickle into a stream.

Don’t be afraid to talk about your product multiple times. You’re not “annoying”—you’re building something.

Final Thoughts

Passive income isn’t a magic pill, but it is a powerful path to self-made freedom. Start with one step, one idea, one product. Keep learning, keep tweaking, and keep showing up. When you’re ready to grow, investing your money is the next natural step.

The best time to start was yesterday. The second-best? Right now.

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I’m Penny

– the founder of Investment Babe. This is your go-to space for smart money moves, passive income ideas, and unapologetic ambition. Whether you’re building wealth or just getting started, you’re in the right place. Let’s grow that portfolio and mindset together.