Welcome to Investment Babe—where women build wealth, take up space, and stop apologizing for wanting more.

I’m Penny, and I started Investment Babe as an Instagram account with a clear mission: to help women stop asking for permission and start owning their place in the world—financially, mentally, and unapologetically. What started as a few posts turned into a movement—a soft but powerful rebellion against the status quo.

This brand was built on sisterhood. On honesty. On the belief that financial literacy isn’t a luxury—it’s a necessity. That ambition isn’t something to hide. And that women supporting women is a force multiplier.

Here, we talk about investing, passive income, and building a life that gives you choices—not just checklists. But more than that, we talk about showing up for yourself, even when it’s hard. We hold space for ambition and rest. Hustle and softness. Strategy and intuition.

Whether you’re just starting your financial journey or scaling your income streams, this is a space for you. You’re not behind. You’re not too late. And you don’t have to do it alone.

Investment Babe is more than a brand—it’s a mindset shift. It’s your reminder that you don’t need permission to thrive. You just need a plan, support, and your own damn courage.

And I’m so glad you’re here.